PROSCIUTTO DI PARMAI RECIPES I CONSORTIUM
ITA | ENG | FRA | DEU | AUS | USA | JPN | CHN
EXPORT AREAI PAIRING PARMAI PRESS AREAI CONTACTS

NEWS&PRESS RELEASE

28/04/2017
Prosciutto di Parma on mission to Toronto with the EU

On the occasion of the imminent implementation of the free trade agreement - CETA (Comprehensive Economic and Trade Agreement) - between the European Union and Canada, Prosciutto di Parma will participate in the high-level mission led by Phil Hogan, European Commissioner for Agriculture and Rural Development, who will be in Toronto from 1 to 4 May.

 

The delegation, consisting of about 60 European agri-food production companies representing different product categories, wants to ensure that the European Union and Canada are advancing towards the implementation of the agreement, and use this opportunity to enhance relations between the two agri-food business communities through seminars, meetings with local authorities, and discussions on the opportunities and challenges that this agreement will bring to both.

An important part of the visit will be the inauguration of the SIAL Canada 2017 agri-food show.

In particular, Prosciutto di Parma will make its first appearance at the event and will have its own exhibition space.

 

We are proud to participate in this prestigious mission and to serve as a model among geographical indication products. We believe that sharing knowledge and experiences is the right approach to establishing real and lasting relationships.

Our attendance at the SIAL show in Toronto is a first sign of the benefits that this agreement will have for Prosciutto di Parma: first of all the legitimate use of the name "Prosciutto di Parma" and finally the opportunity to invest on our brand to expand exports.

Stefano Fanti, Director of the Prosciutto di Parma Consortium

 

 

Our EU origin product regime for Geographical Indications is a definite success story – for producers, consumers and for rural development. GIs create high-quality jobs in rural communities, and promote the European commitment to food quality and tradition around the world. Ensuring the strongest possible protection for our European GIs – such as Parma ham - in trade agreements with our global partners such as CETA means that producers retain their competitive edge and can grow their exports with confidence. CETA is the most ambitious agreement the EU has ever concluded and our agri-food trade will be one of the main protagonists in - and beneficiaries of - the agreement. Our GIs have contributed to making Europe the best food address in the world, and I believe the growing global population is eager to buy our products, which are produced to the highest safety and quality standards in the world.

Phil Hogan, EU Commissioner for Agriculture & Rural Development

 

 

CONSORZIO DEL PROSCIUTTO DI PARMA

Padiglione Italia, stand 1726-1728