The Parma Ham Festival, which, for over 20 years, has been celebrating the king of hams and its area of origin simply had to be held also this year. However, the XXIII Parma Ham Festival will have a new taste because it will be hosted in Instagram digital environment, where it will stand out thanks to its two hosts, Francesca Romana Barberini, a long-standing endorser of the festival, and to Pierluigi Pardo, for the first time ever at the Festival.

Francesca, a food and wine expert and a true authority on Parma Ham, will take Pierluigi, an expert of the culture of food and good living, on a tour in the mild and natural world of Parma Ham, which she will tell about with her unparalleled style. Together, Francesca and Pierluigi will offer everyone an unforgettable experience in the land of ham, where, the combination of the perfect climate for curing, the passion for an ancient trade and special care all the way to the smallest details generates Prosciutto di Parma PDO.

On Saturday 5th and Sunday 6th September, the IG profiles of Francesca, Pierluigi and of Prosciutto di Parma, will feature the usual events within the Festival, which will be conducted by the two hosts in such an engaging way that you will feel you are right there with them.

Another key feature will be Cittadella del Prosciutto, with the DOP producers, ham carving, mouth-watering recipes and cooking suggestions. Also in its digital version, the Parma Ham Festival will have its highlight in Finestre Aperte – Open Windows Francesca and Pierluigi will visit a ham curing plant and will reveal the secrets of the PDO making.

The Parma Ham Festival 2020, in its new digital version with Francesca Romana Barberini and Pierluigi Pardo, is a perfect opportunity to talk again, in an unaffected and entertaining way, of a PDO product that is the worldwide symbol of the Italian unparalleled quality in agri-food, to promote a know-how that has been handed down generation to generation and to get to know an area that is still little known.