The Parma Ham Consortium flies to New York, where it will be the protagonist of the Summer Fancy Food Show from June 23rd to the 25th. The reference fair for the food and beverage sector on the East Coast of the United States is confirmed as an unmissable event for the Parma PDO protection body which, as usual, will participate with an institutional stand where numerous producers will be present.

“As is well known, the United States represents our main commercial outlet after Italy, a market that in 2023 absorbed almost a third of the total volume of our exports. The product enhancement activity that we carry out in the USA involves various segments, not least that of out-of-home consumption, where we are activating important collaborations. In this scenario, our presence at the Summer Fancy Food Show is even more important and strategic, as it allows us, in our first foreign market, to network and have fruitful exchanges with industry professionals,” comments Alessandro Utini, President of the Parma Ham Consortium.

In 2023, Parma Ham exports generated a turnover that exceeded 280 million euros, thanks to a total of about 2,450,000 hams that left Italy for foreign markets. Of these, over 720,000 were sold in the USA market, confirming its leadership in the PDO import and the consolidated appreciation for this product, a symbol of our country’s gastronomic tradition.