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PROTECTED DESIGNATION OF ORIGIN

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PDO (short for Protected Designation of Origin) is a European Community certification system designed to protect names and traditions of high-quality European foods made according to traditional methods in a defined geographic region.

The name Parma Ham for instance is exclusively reserved to hams produced in Parma according to the strict rules defined by the Consorzio’s specifications, which are based on the ancient tradition of its place of origin; in 1996 Parma Ham became one of the first meat products to be awarded the Designation of Protected Origin status.
In addition to providing legally binding name protection for these products, the PDO system helps consumers, retailers, chefs, distributors and culinary professionals distinguish between authentic products and their many imitations.