Sainsbury’s Tasting

24/02/2010

Parma Ham tastings took place from the 14th to 17th February in 200 selected Sainsbury’s stores throughout the UK. 

Each store and demonstrator was carefully briefed to educate consumers about Parma Ham, its quality, its history and tradition.  There was a dedicated stand for the product which was prepared for consumers in sample size.  Leaflets, napkins and aprons were also supplied by the Consortium, and these were handed out to the customers.

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