Morrisons Joint Promotion – Parma Ham and Philadelphia

24/02/2010

A joint promotion for Parma Ham and Kraft Foods (Philadelphia cheese) took place on the 11th February in 100 selected Morrison’s stores across the UK.  

There was a dedicated stand for the two products in each store where Parma Ham was sampled on its own. The Philadelphia cheese was sampled as part of a brand new recipe of Tagliatelle, Parma Ham and Philadelphia.

Each store and demonstrator was carefully briefed to educate consumers about Parma Ham, its quality, its history and tradition.  Napkins, leaflets and aprons were also supplied by the Consortium.

Kraft included a recipe card with a new Philadelphia, Parma Ham and pasta recipe that was provided on the on the sampling table for Morrison’s customers to take away.

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