Parma Ham to export to Australia

03.11.06

Parma, 3 November 2006 – An agreement has finally been reached with the Australian authorities to export Prosciutto di Parma into Australia.

From an operational point of view, companies already having USA market authority will be automatically granted authority for the Australian market too. Prosciutto di Parma is the European cured ham market leader producing 10 million hams for a total consumer value of 1,800 million euro.  It is on the table of consumers in over 60 markets worldwide, with more than 1,700,000 exported hams equal to an export turnover of more than 500,000 euro. Europe represents the product’s principal market; in fact around 80% of exports are concentrated in the European Union.  The rest of the world put together accounts for around 20% of exports; among those companies importing Prosciutto di Parma, three markets in particular stand out: The United States, Japan and Canada. Some of the Consortium’s latest success stories are the opening of markets in Singapore, New Zealand, Lithuania and South Korea.

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