A boom for the pre-sliced Parma Ham market

19.07.06

Parma, 19 July 2006 – Parma Ham closes the first half of 2006 with excellent results in the pre-sliced segment: up 22.3% compared to the same period in 2005. 

Positive results both in Italy – where Consortium companies sold nearly 5 million trays equal to 540 tons of product (+28.5%) – as well as abroad – where 13 million trays were sold equal to 1,300 tons of product. Giving a total sales figure for the first half of 2006 of 17.6 million pre-sliced packets (1,870 tons).  Currently the pre-sliced market represents nearly 30% of exports: all European markets (except Switzerland) are showing positive signs with growth of
over 40% in Germany, Belgium and in the new EU countries.  Excellent results also in non-EU countries with the United States registering +33.6% (140 tons).  Great Britain is the established leader for pre-sliced Parma having sold more than 4 million trays (400 tons), once again showing significant growth (+14%). 

Without a doubt the pre-sliced market belongs to Europe; outside of Europe, besides the USA, Japan is showing good growth (+23.8) with around 22 tons of ham exported.

 “We are very pleased with these 2006 half-year results – said Stefano Tedeschi, president of the Parma Ham Consortium – pre-sliced Parma Ham in trays continues to rise and represents almost 30% of our exported product.  The results are excellent and are growing steadily. Last year, Consortium companies sold 3.3 million packets of pre-sliced product and sales have doubled over the last 5 years”.
 
Fabrizio Raimondi
Responsabile Ufficio Stampa
Consorzio del Prosciutto di Parma
Tel. 0521 246242 - Fax 0521 243983
ufficiostampa@prosciuttodiparma.com
www.prosciuttodiparma.com

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