A new reportage on craftsmanship

25.10.04

A new tale on the processing of Prosciutto di Parma. Natural photo reportage by Alessandro Carra, the new generation of the Carra family who have faithfully portrayed aspects of Parma for more than a century.

No photographic studio trickery here; just a detailed and genuine story of traditional work belonging to a ritual that stems from the Parmesan farming culture. A close up of hands that add just a hint of salt, which smear the ham with lard, which are smelt to check the sweetness.

Traditional, repeated gestures that leave no room for approximation. A natural rhythm, preserved through time. A journey that starts from the salting process right up to the branding of the ducal crown, which distinguishes Parma ham from other hams.

While looking at Carra’s photos you can almost smell the …. hear footsteps in the cellar, the breeze that comes in through the windows and gives Parma Ham its unmistakable taste.

The “lens” of the Carra Family during one hundreds years of history – an exhibition at the San Ludovico Gallery in Parma has actually celebrated the centenary this year – has immortalized monuments, churches and rooftops of Parma. A close look at a product that represents the culture and traditions of Parma more than anything else couldn’t be missed.

Photogallery

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