Another important success for Parma Ham: today also the Indian market is officially open to the King of Hams.
The Indian Department of Animal Husbandry has released the news through the Italian Embassy in India, communicating the approval of the modifications proposed to the health certificate for export, therefore declaring the actual opening of the Indian market to Parma Ham. This is the result of months of negotiations between the Indian Authorities that evaluated the entire supporting scientific documentation to demonstrate the complete wholesomeness and quality of Parma Ham.
We are extremely pleased – Vittorio Capanna, the Consortium President commented. This success strengthens even more our growth abroad and proves that our strategy tied to the differentiation of markets and geographic expansion is correct. The Consortium worked strenuously with the local Institutions to make possible for all our producers to export to India. We also share the credit with the Ministry of Health and Veterinary Services, the Embassy, and also with our Bruxelles consultants and with the European Commission that has always stood by us, and, together with the other parties, carried out the negotiations in an exemplary manner.
The Consortium will be engaged in setting in this new market the foundations for building solid relations with the operators, but, first of all, an initial research phase will be needed to understand the culture and the local habits, and to popularize the characteristics of Parma Ham and the significance of PDO.
India was the last large market still not open to the Parma Ham – Capanna continued. It has indeed a huge strategic potential for the whole of the Asia region, however it needs to be understood and built with the right timing, so today we consider it in a long term prospective.